{"id":1075,"date":"2025-05-19T11:29:13","date_gmt":"2025-05-19T11:29:13","guid":{"rendered":"http:\/\/portraitsbylorie.com\/?p=1075"},"modified":"2025-05-21T16:47:22","modified_gmt":"2025-05-21T16:47:22","slug":"is-tiktok-shadowbanning-your-business","status":"publish","type":"post","link":"http:\/\/portraitsbylorie.com\/index.php\/2025\/05\/19\/is-tiktok-shadowbanning-your-business\/","title":{"rendered":"Is TikTok shadowbanning your business?"},"content":{"rendered":"

Many brands have embraced <\/span>TikTok for business<\/span><\/a>, although some are seeing more results than others. But if your content isn’t landing, it might not be that you’ve missed the mark. You could be facing a shadowban.<\/span><\/p>\n

New data from TikTok shows a staggering <\/span>73% of business accounts have been affected by shadowbanning<\/b>, often without realising it.<\/span><\/p>\n

While it’s not entirely in your control, there are steps you can take to recover from it or avoid it altogether. And it matters if you want to avoid wasted ad spend and stunted growth.<\/span><\/p>\n

What is a shadowban—and why should you care?<\/h2>\n

Have you ever experienced a sudden, unexplained drop in views, likes, and comments? You might be dealing with a shadow ban. <\/span><\/p>\n

Shadowbanning is when a platform quietly suppresses your posts without formally banning your account. It’s an invisible penalty, and officially called “algorithmic visibility limits”. It’s been reported across <\/span>Instagram<\/span><\/a> and TikTok, and has a big impact on <\/span>platform analytics.<\/span><\/a><\/p>\n

Shadow bans mean your content will be less likely to appear in the ‘For You’ page, reducing your reach and the expansion of your audience. It can also have a catastrophic impact on your views and engagement. In some cases, <\/span>shadowbanned accounts can experience a 90% drop in engagement,<\/b> according to a report from <\/span>Sociallyin<\/span><\/a>.<\/span><\/p>\n

Why do accounts get shadowbanned?<\/h2>\n

The root cause of shadowbanning is tied to violations of platform rules. If you have broken, or been perceived to break, Community Guidelines then your account may be impacted. <\/span><\/p>\n

Here are some examples of shadow ban-inducing behaviour in <\/span>social media marketing<\/span><\/a>:<\/span><\/p>\n