{"id":695,"date":"2025-04-01T08:58:40","date_gmt":"2025-04-01T08:58:40","guid":{"rendered":"http:\/\/portraitsbylorie.com\/?p=695"},"modified":"2025-04-02T16:44:55","modified_gmt":"2025-04-02T16:44:55","slug":"sensitive-concentrated-care-the-midlands-care-centres-leading-the-charge","status":"publish","type":"post","link":"http:\/\/portraitsbylorie.com\/index.php\/2025\/04\/01\/sensitive-concentrated-care-the-midlands-care-centres-leading-the-charge\/","title":{"rendered":"Sensitive, Concentrated Care \u2013 The Midlands Care Centres Leading The Charge"},"content":{"rendered":"
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Care entrepreneur Harpinder Birring explains the winning principles behind his two care centres which offer crucial regional mental health care interventions.<\/strong><\/p>\n

The UK care home industry is big business and is estimated to be worth around \u00a325bn<\/a> as of 2024. Considering the impressive figures, it\u2019s a savvy move to break into a market that shows little sign of slowing down. However, operating in this lucrative space requires social sensitivity and an emotionally intelligent touch, and Harpinder Birring, director and provider at Midland Residential Care<\/a>, is certainly following this approach.<\/p>\n

He operates two care homes; Washwood Health Care Services in Birmingham and Woodcross Nursing Care Home in nearby Walsall. Both centres service a previously underserved issue, namely mental health challenges in the Birmingham-Walsall area: \u201cBoth facilities focus on providing high-quality care for individuals with mental health needs,\u201d he explains. Seeing a gap in quality mental health care provision in the region, the goal was \u201cto create a safe, nurturing environment for residents to thrive.\u201d<\/p>\n

The business model focuses on \u201cdelivering person-centered care with a strong emphasis on mental health and well-being.\u201d Add to the mix \u201chighly trained and dedicated staff\u201d implementing \u201ctailored care plans\u201d focusing on \u201can individual\u2019s specific needs,\u201d and it\u2019s a comprehensive care service. Servicing consumer needs in the region is one thing, but the centres are also underpinned by a strong and social-impact-minded mission statement, namely a commitment \u201cto making a real difference in the lives of those we care for and creating an environment where people with mental health challenges feel respected and valued.\u201d<\/p>\n

A lucrative sector the UK care world may be, but launching a business in this space requires planning and patience considering the potential roadblocks. \u201cOne of the biggest challenges was navigating the regulatory landscape and ensuring compliance with all industry standards,\u201d he says. Recruitment was also a major consideration including the importance of \u201cattracting and retaining skilled staff\u201d in order to build \u201ca strong team committed to delivering exceptional care.\u201d<\/p>\n

In the logistically and often emotionally complex world of care, Birring has learned some core soft skills including \u201cthe importance of empathy and patience both with residents and staff.\u201d Other lessons learned include the value of \u201cleading by example and creating a positive work environment,\u201d which he believes has been \u201ckey to building a dedicated team and a successful business.”<\/p>\n

How does a business leader know their organisation is thriving? The answer is through happy customers and staff. It sounds simple, but it isn\u2019t always easy to achieve. Luckily, Birring has managed both at Washwood Health Care Services and Woodcross Nursing Care Home. The evidence, including \u201cpositive feedback from both our residents and their families\u201d as well as \u201csignificant growth in occupancy rates and high retention of skilled staff,\u201d is clear enough.<\/p>\n

All in all, it\u2019s good news for the bottom line and for a solid brand reputation \u201cwhich speaks to the quality of care we provide,\u201d he adds. Unsurprisingly, the need to adapt to ever-shifting regulatory issues are key challenges, but mental health care demand in the area remains high, with Birring and his team planning to meet these ongoing needs via facilities and services expansion.<\/p>\n

Like any ambitious and forward-thinking business figure, Birring has an exciting longer-term vision. These include further investment in \u201cnew facilities to cater to more individuals\u201d with a view to embracing technology to innovate their mental health care services.<\/p>\n

Five years down the line he envisions seeing \u201cboth Washwood Health Care Services and Woodcross Nursing Care Home becoming leaders in mental health care within Birmingham and Walsall, with a wider reach and additional services tailored to our residents’ needs.\u201d<\/p>\n

Many customers require professional care services these days, but customers aren\u2019t all the same. Effective care requires targeted, personalised offerings rather than blanket approaches and this is exactly why Birring\u2019s two care centres work so well, and if the impressive occupancy rates, solid client feedback and content staff aren\u2019t testament enough, what is!?<\/p>\n

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The post Sensitive, Concentrated Care \u2013 The Midlands Care Centres Leading The Charge<\/a> appeared first on Real Business<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Care entrepreneur Harpinder Birring explains the winning principles behind his two care centres which offer crucial regional mental health care interventions. The UK care home industry is big business and is estimated to be worth around \u00a325bn as of 2024. Considering the impressive figures, it\u2019s a savvy move to break into a market that shows…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/posts\/695"}],"collection":[{"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/comments?post=695"}],"version-history":[{"count":1,"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/posts\/695\/revisions"}],"predecessor-version":[{"id":696,"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/posts\/695\/revisions\/696"}],"wp:attachment":[{"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/media?parent=695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/categories?post=695"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/portraitsbylorie.com\/index.php\/wp-json\/wp\/v2\/tags?post=695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}